Sustainable brochure design is more than a trend; it is a statement of a brand’s commitment to the environment and its customers. Here’s why going green with marketing materials is a game-changer for UAE brands:

• Consumer Demand for Sustainability

 Surveys show that a growing number of consumers prefer brands that reflect their values. According to Nielsen, 81% of global respondents feel strongly that companies should contribute to environmental improvement. This number resonates even more in UAE markets, where sustainable initiatives are tied closely to government objectives and corporate responsibility.

• Builds Brand Reputation and Loyalty

 Being eco-conscious positions your business as forward-thinking and socially responsible. This not only strengthens your reputation but also creates a loyal customer base eager to support brands making a difference.

• Supports UAE’s Vision 2030 Sustainability Goals

 By adopting sustainable printing methods for your brochures, your business becomes a partner in the nation’s efforts to achieve environmental prosperity, showing true alignment with the country’s vision for a better future.

In the digital age, many marketers assume that printed brochures have become outdated. However, the data proves otherwise. According to the International Travel and Tourism Research Association, 79% of tourists still pick up brochures from airports, hotel lobbies, visitor centers, and tourist hotspots. A brochure is portable, informative, and tangible – qualities that digital ads cannot always replicate.

Interestingly, while the average scroll time on a digital ad is around 2 seconds, research shows that a tourist spends an average of 4.3 minutes reading a brochure. That extra time is an opportunity for hospitality brands to build interest, convey value, and influence booking decisions. A compelling hotels brochure design can make all the difference in a customer choosing your property over another.